Techniques

  • We have included the information noted below for prospective clients who like to be informed about the technical aspects of how we work. If you have no knowledge (or limited knowledge) of website design and functionality and you do not fully understand what follows, do not worry about this when we discuss our services with you and put forward our written proposals we will make sure everything is described in plain English.

    Marketing

    Choosing the most suitable methods of promoting a website is critical if the client is going to receive a return on their investment. Making the wrong decisions can prove to be very costly, in both financial and customer satisfaction terms. We are happy to advise clients on the suitability of the various alternatives available to them and, when instructed, implement advertising / marketing campaigns on their behalf. The most common methods used to promote an online business are:-

    • SEO (Search Engine Optimisation)
    • Social Networking
    • Email Marketing
    • RSS Marketing
    • Online Advertising (e.g. Google Adwords, Microsoft Adcentre, etc.)
    • Offline Promotion (e.g. Editorial or Advertisements in printed publications)

    Ecommerce

    We are also able to help our clients in various other aspects of processing and promoting sales in an online environment. When requested we can provide advice on matters such as:-

    • Payment Processing
    • Stock Control
    • Delivery Systems
    • Accounting

    Website Development

    When we are developing websites for our clients we ensure they are in full in control of the maintenance aspects of their website by selecting the most suitable CMS (Content Management System) / CMF (Content Management Framework) with which to build their site. It is very important that the right system is selected from the very start if the site is to function to its full potential. Some of the more popular systems we consider using include:-

    • Durpal
    • Joomal
    • Wordpress
    • Mambo

    If you want to find out any more about how we work or if you would like to know whether or not we are experienced in using your preferred technology please do not hesitate to contact us.